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OUR USER CENTERED PROCESS

With the help of our user centered design approach and interdisciplinary teams we solve our clients’ challenges and define new paradigms and delightful iconic products and experiences in the area of smart devices, life science and well-being, communication, finance and consumer electronics.

We place people at the center of every solution and understand how to shape technology to meet the needs in the lives of real customers.

UNDERSTAND

Before creating new delightful experiences we gather as much information as possible about our client’s brand, their customers and the environment in which the product lives. Analyzing the market and current trends further supports identifying user needs and key opportunities.

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CREATE & EVALUATE

Familiar with the facts, we start creating ideas. We produce a range of interaction concepts and visual design approaches to fully address the client’s challenge. The concepts are reviewed, tested with users, refined, and crafted into a stunning design direction.

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DELIVER

Ideas become reality. We specify, document, and deliver all outcomes for implementation. We guarantee the accurate translation of ideas into reality by supporting and coordinating the implementation process with  development in a flexible way. (e.g. agile)

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