BOE Alta

Intelligent minimalism.

The 4K Alta TV is all about longevity. The magic thinness transforms a technical product into a premium lifestyle object and experience that becomes part of your home, like classic furniture or lighting. We’ve reduced the product and its interface to its essence, while expressing an iconic, charismatic and timeless design.


A magical product experience starts with the first touch and transforms a technical product into a lifestyle object.

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Both, the physical and on-screen user interface was driven by our quest for minimalism with beautiful typography – written on translucent sheets of paper to focus on the content.

SIMPLE SET-UP

Clear and understandable steps lead the user easily through the set-up process.

BEAUTIFUL PLAYBACK

Subtile UI elements compliment the high-resolution media content on the TV display.

EASY NAVIGATION

All relevant functions are easily accessible and adapt intelligently to the current source.

The urge for simplicity lead on the hardware side to ONE textile cable, which further supports the screen content as the main star. The reduced on-screen UI further supports that.

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It is exciting to create a consistently bold design from the overall product gesture, its materials and details, to the interface and packaging. It is very rare you get such a „carte blanche“ from a client.

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Order from BOE
Currently available in China – more countries coming soon!

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CLIENT
BOE Technology Group Co., Ltd.
2015
METHODS
Industrial Design
User Experience Design
Digital Experience Prototypes
Physical Experience Prototypes
Usability Testing
Engineering
Packaging Design
Implementation Support
Quality Assurance
INDUSTRY
Consumer Electronics