BOE Alta

Intelligent minimalism.

The 4K Alta TV is all about longevity. The magic thinness transforms a technical product into a premium lifestyle object and experience that becomes part of your home, like classic furniture or lighting. We’ve reduced the product and its interface to its essence, while expressing an iconic, charismatic and timeless design.

A magical product experience starts with the first touch and transforms a technical product into a lifestyle object.

Both, the physical and on-screen user interface was driven by our quest for minimalism with beautiful typography – written on translucent sheets of paper to focus on the content.

The urge for simplicity lead on the hardware side to ONE textile cable, which further supports the screen content as the main star. The reduced on-screen UI further supports that.

It is exciting to create a consistently bold design from the overall product gesture, its materials and details, to the interface and packaging. It is very rare you get such a „carte blanche“ from a client.

Currently available in China – more countries coming soon!