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Fujitsu Nexperience

A design language building Fujitsu’s identity.

The story of the Fujitsu Nexperience is one, which involves a strong and long standing relationship that started in 2008 and still continues. Together with the Fujitsu Management Team, we built their new global identity, creating the design language that unifies all of the brand products from laptops to servers.

For more than 8 years we have been working very closely with Fujitsu – from top level strategy all the way down to the smallest details.

Genuine, ambitious and responsive: the Nexperience design language was created from Fujitsu’s brand values.

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Characteristic design elements like the Origami Surface that reveals the Hidden Power Layer, the Honeycomb Pattern, and the Infinity Mark brings together the portfolio, expressing a strong and recognisable identity of all Fujitsu products.

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We created a flexible design language that evolves over time to make sure Fujitsu products always stay modern and competitive. Nexperience went through two updates, further simplifying and amplifying the designs.

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Over the years, we designed many B2B products, which perfectly fit into professional business environments making a strong and honest Fujitsu statement.

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Over the years we designed many B2B products, which perfectly fit into professional business environments making a strong and honest Fujitsu statement.

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Along with the individual product designs, our design language establishes Fujitsu as a strong player in the market and helps to set the company apart from its competitors.

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CLIENT
Fujitsu
METHODS
Design Language
Industrial Design

Concept Development

Engineering
Implementation Support
Quality Assurance
Physical Prototypes



INDUSTRY
IT Products & Systems