konica-minolta1

SHAPING THE WORKPLACE
OF THE FUTURE

Konica Minolta

How can a traditional IT hardware manufacturer, whose business model is facing fundamental change, enter new growth markets and still retain its heritage?

work_in_progress_04
work_in_progress_01
work_in_progress_02

Konica Minolta reached out to LUNAR Europe as experts in user centered innovation. Together we set out on a journey that will radically change Konica Minolta’s business model and offer new opportunities for growth.

With a focus on the big challenges of enterprises and their employees, we helped Konica Minolta develop an entire ecosystem of services, applications and devices. Leveraging the power of artificial intelligence and the internet of things, these solutions will define the workplace of the future.

From opportunity analysis to proof of concept

 

Using in-depth interviews and ethnographic research, we uncovered needs, opportunities, and potential barriers to innovation.

 

In intense workshops we helped the Konica Minolta team create value propositions that we iteratively made tangible, tested and refined into a holistic concept, including validation by extensive market testing.

 

The result is a family of innovative enterprise IT solutions that will empower businesses and build the basis for future innovations by Konica Minolta. 

 

More on the project on bic.konicaminolta.eu

konika-minolta

CLIENT
Konica Minolta
2015-2016
METHODS
Ethnographic Research
User Interviews
Concept Validation Test
Requirements Analysis
Opportunity Mapping
Persona Definition
Value Proposition Design
Ideation Workshops
Business Model Design
Experience Prototyping
Qualitative Testing
Quantitative Testing
INDUSTRY
 business services