CapTune provides a clear and simple way to adjust and optimise the sound, tone and headphone settings to suit individual needs and situations. Independently of whether the music is streamed or comes from a local storage device.
We used exploratory interviews, associative techniques and other qualitative market research methods to identify different user scenarios and arrived at a key insight: People who appreciate good sound quality when listening to music via headphones constantly find themselves in situations that prevent them from doing precisely that.
At home or on the go, they are constantly exposed to changing ambient noise, use different music sources and wish they had some form of central sound adjustment for their headphones.
Based on the user insights gained, we produced some initial concept approaches in the form of wireframes for the iOS and Android platforms. Next, for the subsequent usability tests, we developed interactive prototypes that enabled the participants to interact with the app and give us valuable feedback.
But it’s not just the ingenious usability that reflects Sennheiser’s values: the clear, self-confident and premium interface design is an equally excellent fit with the brand, thus establishing design guidelines for future digital products from Sennheiser.
In the course of time, the concept was refined in an iterative process, with the ultimate goal of achieving simple, intuitive usability that is fun for consumers.
CapTune works with different music sources and services: both on local devices and with streamed music.
The SoundCheck function helps users discover their ‚perfect’ sound by letting them compare predefined equalizer settings. This offers expert grade choice without the need of personal expertise.
Selected sounds & sound settings adjusted to a specific headphone can be stored as individual sound profiles and activated with just one click.
We are extremely proud of the result of this interactive development process: CapTune is an app that more than lives up to Sennheiser’s aspiration: the pursuit of perfect sound.